FROM THE ARTICLE
“The reason it looks and feels on the edge is they’re using new techniques and tools to tell stories, and they allow multiple entry-points,” Ondine explained.
“The latest incarnation of the NFB transmedia project is a video and poster installation currently featured in the Toronto subway system, Highrise/One Millionth Tower, that has commuters imagining the transformation of a rundown Toronto highrise building, via six different 30-second animated videos playing on LCD screens in subway stations.”
By Etan Vlessing
http://www.hollywoodreporter.com/news/expert-canada-primed-become-major-282926
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