Art for Commuters animates the Toronto cityscape above and below ground during McLuhan100’s Then/Now/Next: International Conference and the DEW Line Festival, from November 5 – 13, 2011 with international video art projects, The Messiah with the Right Credentials and NATURE.
Captivating the millions of Toronto Transit Commission (TTC) commuters below ground, The Messiah with the Right Credentials (1990/2011) by Vera Frenkel plays every 10 minutes on the network of more than 300 Pattison Onestop LCD screens on subway platforms across Toronto. This the most most recent work by Governor General and Bell Canada Awards laureate Vera Frenkel in her ongoing Messiah Project, tracing the collusive connections between consumerism, fundamentalism and romance.
Above ground, the thought-provoking imagery of NATURE commissioned for Pattison Onestops’ largest downtown billboard located on the roof of 322 Yonge Street at Edward (just north of Dundas Square) features 8-second video and text pieces which include: Fragments of RGB (2010/11) by onformative (Germany), where the classic LED screen as a medium was simulated and then disintegrated; CLOSE YOUR EYES AND IMAGINE…, (2011) by Steve Lambert (U.S.A.) who has once again has carefully crafted a situation to engage the viewer with ideas and have a mutually meaningful exchange; Canada’s Ron Terada’s Voight-Kampff (2008/11) is inspired by the 1982 movie Blade Runner and the scene where a geisha is projected across an enormous video billboard coyly ingesting an unknown pharmaceutical; U.K.’s Kelly Richardson’s The Erudition, (2010/11) presents a lunar-esque landscape consisting of holographic trees blowing in fictional wind and EVERYTHING / SOME THINGS / NOTHING (2011) a short personal text piece exploring a personal affirmation, a regret and an acceptance by Kelly Mark (Canada).
Curated by Sharon Switzer for McLuhan100’s Then/Now/Next: International Conference and DEW Line Festival, these video art ventures respond to Marshall McLuhan’s Laws of Media, “The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.”
2011 DATES for NATURE artist projects:
onformative: Fragments of RGB – Nov 5, 6, 7, 12, 13
Steve Lambert: CLOSE YOUR EYES AND IMAGINE… – Nov 5, 6, 8, 12, 13
Ron Terada: Voight-Kampff – Nov 5, 6, 9, 12, 13
Kelly Richardson: The Erudition – Nov 5, 6, 10, 12, 13
Kelly Mark: EVERYTHING / SOME THINGS / NOTHING – Nov 5, 6, 11, 12, 13
A co-production between Art for Commuters, Pattison Onestop and McLuhan100.
Press contact: Marie Nazar – 416-762-7702 or email@example.com