NFB’s HIGHRISE / One Millionth Tower on the TTC

NFB HIGHRISE / ONE MILLIONth Tower on the TTC

NFB HIGHRISE / ONE MILLIONth Tower on the TTC

Toronto’s Re-imagined Vertical Suburbs Animate and Take Shape on TTC Subway Screens and Platforms.

 Pattison Onestop, Art for Commuters (A4C) and the National Film Board of Canada (NFB) present HIGHRISE/ONE MILLIONth TOWER on the TTC, seen on subway platforms across the city from January 2 – February 29, 2012.

Capturing more than one million commuters’ attention, the project is a twofold art installation developed by curator Sharon Switzer, featuring a site-specific version of the newest edition of the NFB’s HIGHRISE project: a multi-year, multi-media, collaborative documentary experiment about the human experience in global vertical suburbs. This material imagines the beautiful transformation of a rundown Toronto highrise tower, with landscapes inspired by its inhabitants.

NFB’s HIGHRISE/ONE MILLIONth TOWER on the TTC can be found across Toronto’s subway system, as a series of specially designed subway platform posters in 59 stations, and 30-second animated videos that play every 10 minutes all day on the entire network of Pattison Onestop screens.

“I am thrilled to be working with the NFB. I have great respect for the ground-breaking work that Katerina is doing, and can’t wait to share this inspiring project with our commuters,” said Sharon Switzer, Digital Content and Programming Curator for Pattison Onestop.

“Pattison Onestop is pleased to launch this years’ curated programme with an integrated public art installation that provides a platform to expand the horizons of HIGHRISE/ONE MILLIONth Tower,” said Michael Girgis, President, Pattison Onestop. “We are also extending the program outside the TTC, on our Residential Network in 300 highrise buildings throughout the city.”

“It’s so awesome that HIGHRISE is going underground, into the everyday lives of commuters in this city. When we were dreaming up ideas for the project, we had the TTC on our wish list but I never thought we’d actually make it!” states Katerina Cizek, NFB director, filmmaker and digital creator of the International Digital Emmy Award winning 360º documentary, HIGHRISE/ Out My Window.

HIGHRISE is a multi-year, multi-media, collaborative documentary experiment about the human experience in global vertical suburbs. Under the direction of documentary-maker Katerina Cizek and National Film Board Senior Producer Gerry Flahive, the HIGHRISE team is generating web-documentaries, live presentations, installations, mobile projects and documentary films.

ONE MILLIONth TOWER, is an NFB documentary set in an HTML5 virtual landscape, that re-imagines the urban landscape, using the magic of cinema, architecture, animation and cutting-edge open-source web technology to transform a dilapidated highrise neighbourhood into a vibrant resident-led community.

Where to find HIGHRISE/ONE MILLIONth TOWER

http://highrise.nfb.ca/onemillionthtower

http://highrise.nfb.ca/blog

For more information contact:

Marie Nazar, Pattison Onestop arts publicist – 416-762-7702 or mnazar @ idirect.ca

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